Journal

Notes for shop owners.

1. 28 September 2026Growing an opt-in list your shop can stand behindWhatsApp marketing only goes to people who said yes — with how and when on record. Practical ways South African shops collect opt-in without gimmicks, and how Qelo Connect keeps the record.
2. 25 September 2026Approved messages: what they are, why Meta reviews them, and how to get one approvedWhatsApp calls them templates. Shop owners should think 'approved message'. What Meta checks, what gets rejected, and how Qelo Connect handles the back-and-forth.
3. 18 September 2026WhatsApp coexistence explained: keep your number and send bulk messagesMeta now lets one phone number run in the WhatsApp Business app and on the Business Platform at the same time. Here's what coexistence means for shop owners — and how to set it up via Qelo Connect.
4. 14 September 2026WhatsApp Business app vs. WhatsApp Business Platform: which one do shops need?The app on your phone is great for daily chats. The Platform is for bulk approved messages to an opted-in list. Most shops need both — and now one number can do both via coexistence.
5. 10 September 2026WhatsApp marketing for shop owners in South Africa: what actually worksEmail gets skimmed, socials get scrolled past. WhatsApp gets opened. A plain-language guide to approved messages, opt-in, and measuring what you sent — for South African shops.