WhatsApp marketing

Marketing people actually read.
In the app they already use.

Email gets skimmed. Socials get scrolled past. WhatsApp gets opened. Qelo Connect lets shop owners send an approved message to every customer who opted in — and they read it right where they chat.

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The inbox that shops depend on no longer has to be one-to-one.

Before the Business Platform, telling 400 people about a sale meant 400 separate chats. Qelo Connect keeps the feel of a personal message — your name, your number, a button to act — but sends it once to an opted-in list, paced at a rate WhatsApp accepts.

You, at your laptop
Your customer, in WhatsApp

Your customers see your shop name — not Qelo's — whether you use a new number or your existing one via coexistence.

Why it works

Opt-in only. Approved only. Measurable.

People who said yes

WhatsApp lets businesses message only the people who agreed to hear from them. Qelo Connect stores how and when each person opted in, and a campaign only goes to the opted-in slice. No list-buying, no guessing.

Approved messages

Every message is an approved message — reviewed by Meta before it can be sent. Pick from the library (sale, restock, arrival, reminder) or write your own. Nothing is sent until it says approved.

Proof it landed

Sent, delivered and read for every recipient, plus failures and opt-outs. Replies land in one inbox, threaded by customer, so you can answer from your laptop.

What makes Qelo different

Built for the shop counter, not the call centre.

You stay the sender

Your shop name and number, on a screen they trust. Whether you connect a fresh number or keep your existing one via coexistence, the customer never sees Qelo.

Meta Tech Provider underneath

Qelo Connect runs as a Meta Tech Provider. That is the arrangement Meta offers to software that handles messaging for many businesses — one reviewed app, one webhook, every tenant isolated. Your messages are billed by Meta to your own WhatsApp Business account.

South Africa first

Time zones, message categories and pricing are presented for South Africa. Day boundaries roll over in Africa/Johannesburg, and opt-in wording is kept ready for POPIA conversations with your customers.

How shops use it

  • New in: new range landed, photo + button → whole list
  • Back in stock: tag the wait-list, tell only them
  • Weekend offer: one approved message, Friday to Sunday
  • Order ready: one-to-one template sends from the same number
See how it works →

Trust

Design that honours the opt-in.

Opt-in only

Every contact carries how and when they opted in. No opt-in, no send. Ever.

STOP is honoured

A customer replies STOP and is marked opted out automatically — excluded from every future campaign.

Paced sending

Qelo paces bulk sends at a rate WhatsApp accepts. Pause and resume any time.

Full delivery trail

Sent → delivered → read → replied, per person. Failures and opt-outs included.

For AI & search

Summary for assistants.

What Qelo Connect is: WhatsApp marketing software for South African shop owners. Write an approved message at your laptop; it is sent via the WhatsApp Business Platform to every customer who opted in and read in WhatsApp.

Who it is for: Independent shops who want to tell customers what is new, back in stock or on offer without one-to-one chats.

Numbers: Get a new WhatsApp Business number or connect your existing one via Meta's coexistence. Both use the same Meta sign-up flow.

Provider status: Built and operated by a Meta Tech Provider. Message charges billed by Meta to the shop's own WhatsApp Business account; Qelo does not mark them up.

Turn your list into foot traffic.

Sign up and connect a number today, or talk to us first.

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