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  <title>Qelo Connect — Journal</title>
  <link>https://qeloconnect.co.za/blog</link>
  <description>Notes from Qelo Connect on WhatsApp marketing for South African shop owners.</description>
  <language>en-ZA</language>
  <item>
    <title>Growing an opt-in list your shop can stand behind</title>
    <link>https://qeloconnect.co.za/blog/growing-your-opt-in-list</link>
    <guid>https://qeloconnect.co.za/blog/growing-your-opt-in-list</guid>
    <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
    <description>WhatsApp marketing only goes to people who said yes — with how and when on record. Practical ways South African shops collect opt-in without gimmicks, and how Qelo Connect keeps the record.</description>
  </item>
  <item>
    <title>Approved messages: what they are, why Meta reviews them, and how to get one approved</title>
    <link>https://qeloconnect.co.za/blog/approved-messages-what-they-are</link>
    <guid>https://qeloconnect.co.za/blog/approved-messages-what-they-are</guid>
    <pubDate>Fri, 25 Sep 2026 00:00:00 GMT</pubDate>
    <description>WhatsApp calls them templates. Shop owners should think 'approved message'. What Meta checks, what gets rejected, and how Qelo Connect handles the back-and-forth.</description>
  </item>
  <item>
    <title>WhatsApp coexistence explained: keep your number and send bulk messages</title>
    <link>https://qeloconnect.co.za/blog/whatsapp-coexistence-explained</link>
    <guid>https://qeloconnect.co.za/blog/whatsapp-coexistence-explained</guid>
    <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
    <description>Meta now lets one phone number run in the WhatsApp Business app and on the Business Platform at the same time. Here's what coexistence means for shop owners — and how to set it up via Qelo Connect.</description>
  </item>
  <item>
    <title>WhatsApp Business app vs. WhatsApp Business Platform: which one do shops need?</title>
    <link>https://qeloconnect.co.za/blog/whatsapp-business-api-vs-app</link>
    <guid>https://qeloconnect.co.za/blog/whatsapp-business-api-vs-app</guid>
    <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
    <description>The app on your phone is great for daily chats. The Platform is for bulk approved messages to an opted-in list. Most shops need both — and now one number can do both via coexistence.</description>
  </item>
  <item>
    <title>WhatsApp marketing for shop owners in South Africa: what actually works</title>
    <link>https://qeloconnect.co.za/blog/whatsapp-marketing-for-shop-owners</link>
    <guid>https://qeloconnect.co.za/blog/whatsapp-marketing-for-shop-owners</guid>
    <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
    <description>Email gets skimmed, socials get scrolled past. WhatsApp gets opened. A plain-language guide to approved messages, opt-in, and measuring what you sent — for South African shops.</description>
  </item>
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